iconicgarden

Customizing a premium Shopify theme and building a custom product page setup for a Dutch garden products brand offering garden houses, overkappingen (canopies), hot tubs, and cortenstaal (corten steel) accessories. The primary objective was handling a complex, highly configurable product catalog where each product has multiple dimension and series variants.

A custom-built variant selector improves the buying experience for large, made-to-order structures. Instead of a standard dropdown, I developed a button-based selector showing Series, Width (Breedte), and Depth (Diepte) options, so customers can visually configure exact product dimensions before ordering.

Delivered Functionality:
◐ Premium theme customization & brand styling
◐ Custom-built multi-option variant selector (series, width, depth)
◐ Dynamic price & savings display based on selected variant
◐ Promotional info box for urgency-driven ordering
◐ Product image gallery with technical drawings & lifestyle photos
◐ Large mega-menu navigation across multiple product categories
◐ Homepage bestseller & category showcase sections
◐ Customer testimonial section
◐ Trust badges (free shipping, lowest price guarantee, return policy)
◐ Fully responsive, mobile-optimized layout

The store combines a fully custom theme with a purpose-built product configuration system, making it easy for customers to compare series and dimensions for large garden structures. This delivers a smoother buying decision for high-ticket, made-to-order products while keeping the storefront visually consistent with the brand's premium positioning.